Competitive Intelligence

Competitive Intelligence involves the gathering and analysis of actionable information pertaining to the external business environment, applicable to early identification of risks and opportunities in the market in order to yield a competitive edge. It is not to be confused with business espionage, which is unethical and usually illegal.

Tactical

• what are people selling?
• what price are they charging?
• what activities are they conducting for promoting this product?
• where are they selling this product?
• what is their sales force structure?
• what are people saying about us, our products and our competitors?

Strategic

• detection and prediction of product, technology and market trends
• identification of strengths, weaknesses, opportunities and threats within the competitive landscape

Depending on the nature of your business and market, information available online may be considered primary, as with airlines constantly adjusting pricing in response to the actions of their competitors, or secondary, serving to direct attention toward areas needing further investigation.

Whether it's information gathering, analysis, or change/trend detection, Aware Research offers advanced software tools and methods that can help.