Product Mentions

Playing to Stay Ahead

A small business found a lucrative niche making custom carrying cases for the latest toy fad sweeping the world. The toy, with various accessories, was being sold at more and more novelty and game stores, and it was impossible to keep up a list, let alone assess which outlets were growing versus declining in sales and popularity.

With Aware Research, they specified a weekly analysis of mentions of the toy in the context of outlets selling similar items.  Additional outlets were easily highlighted for follow-up. Interested also in tracking mentions and popular sentiment of their product, they subscribed to game-player's discussion forums from which relevant text was extracted and summarized.

Working smarter, they've managed to stay ahead in a fast-paced market

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