Market Research

Women-Owned Businesses on the Move

A business woman, and leader in her community, worked to promote the growth of woman-owned businesses in her area. To amplify her efforts and help make her case, she required substantial data.

Aware Research went to work, extracting data on local businesses, with focus on NAICS code, estimated employees, estimated sales, and identification of each company's executive or owner.

Aggregate analysis by type of business, related to number of employees and annual sales, identified some key areas of interest differentiating (on average) the businesses run by women from others.

Graphical data visualization for a few presentation slides completed the task.

The client was pleased with her results.  We were pleased to help her and her cause.

Market Research and Exploration

A Marketing Manager is asked by her company president to prepare and present a report next Monday (!) exploring the competitive landscape for a potential new product line. 

A quick Google search shows hundreds of related pages.  What companies, individuals, products and technologies are mentioned in those pages?  How are they linked, and which predominate? 

She calls Aware Research and has the analysis, including company profiles, in her inbox when she gets to work the next morning

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