Event Promotion

Event Promotion on the Web

A group organizing a new conference on emerging technologies needed to boost awareness and excitement.

With Aware Research, they identified web-sites, blogs and discussion groups relevant to their theme. Analysis of link clusters between sites identified key influencers, as well as additional relevant links. Focusing promotional activities on these key influencers worked well, and daily monitoring showed the message spreading. 

The conference was a big success, presenting a new challenge of finding an even bigger venue for the next one.

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