Reporting and Visualization

Many clients require only their targeted data. Others find it useful—and a good use of their time—to have Aware Research analyze and then report the results in ways that highlight the most useful information and support informed decision-making. Reports are normally in PDF but can also be delivered in formats compatible with Microsoft Project and other presentation software.

In addition to tabular and summary reports, we make extensive use of

Click on the links for galleries providing examples of the many powerful and publication quality visualization types available.

Women-Owned Businesses on the Move

A business woman, and leader in her community, worked to promote the growth of woman-owned businesses in her area. To amplify her efforts and help make her case, she required substantial data.

Aware Research went to work, extracting data on local businesses, with focus on NAICS code, estimated employees, estimated sales, and identification of each company's executive or owner.

Aggregate analysis by type of business, related to number of employees and annual sales, identified some key areas of interest differentiating (on average) the businesses run by women from others.

Graphical data visualization for a few presentation slides completed the task.

The client was pleased with her results.  We were pleased to help her and her cause.

Prospecting for Web Development Clients

A web development company sought additional clients. Their immediate difficulty was not too few prospects, but too many -- it seems everybody has a web site these days.  But how best to select prospective clients in the best position to benefit from their services?

With Aware Research they defined criteria including front page length, quantity of links, key phrases, possible spelling errors, readability indices, presence of flash or video content, JavaScript, meta-tags, and whether the site passes the W3C tests.

A visual screenshot of the full-length front page of each prospect's web site was included in the sortable rankings report, adding quick convenience and providing a reference for later comparison.

Now that they could effectively review their prospect base, they realized that their list of local web site URLs (based mainly on business survey data) was incomplete.  With Aware Research they created a project for automated discovery of web pages of locally owned or managed businesses.  We won't say here how we did it, but we discovered about twice as many as were available from the highly respected business directory.

The client saved hundreds of hours and thousands of dollars focusing first on their most highly ranked prospects, of which they now have three times as many.

Market Research and Exploration

A Marketing Manager is asked by her company president to prepare and present a report next Monday (!) exploring the competitive landscape for a potential new product line. 

A quick Google search shows hundreds of related pages.  What companies, individuals, products and technologies are mentioned in those pages?  How are they linked, and which predominate? 

She calls Aware Research and has the analysis, including company profiles, in her inbox when she gets to work the next morning

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