A web development company sought additional clients. Their immediate difficulty was not too few prospects, but too many -- it seems everybody has a web site these days. But how best to select prospective clients in the best position to benefit from their services?
A visual screenshot of the full-length front page of each prospect's web site was included in the sortable rankings report, adding quick convenience and providing a reference for later comparison.
Now that they could effectively review their prospect base, they realized that their list of local web site URLs (based mainly on business survey data) was incomplete. With Aware Research they created a project for automated discovery of web pages of locally owned or managed businesses. We won't say here how we did it, but we discovered about twice as many as were available from the highly respected business directory.
The client saved hundreds of hours and thousands of dollars focusing first on their most highly ranked prospects, of which they now have three times as many.